新闻摘要：11月7日，第三届宁夏枸杞养生节在百瑞源殷红子熟枸杞庄园开幕，活动以“枸杞+膏方”为核心，结合中医义诊、膏方品鉴和体质检测等互动环节，旨在推动枸杞从传统食材向现代养生标配升级，倡导“冬季养生季”的理念。现场打造沉浸式体验区，宁夏回族自治区中医医院展示多款特色膏方，百瑞源与南京中医药大学联合推出三款改良口味的枸杞膏方，并设有免费试吃体验，吸引市民驻足。
活动同时推出特制立冬膏方，并展示多样养生产品如养生汤、茶膏方饮与枸杞休闲茶点，强调膏方温和平补、不易上火，适合冬季“藏”的养生思路。百瑞源表示正将庄园打造成集文化艺术、养生餐饮与休闲体验于一体的枸杞生态圈，此次养生节既是季节性节庆，也是推动枸杞产业向“大健康+文旅”融合发展的重要一步。
思考与启发：冬天提醒我们照看好自己的身体与日常节律，传统的食疗与现代的研发并不冲突，往往可以互补。像此次把枸杞与膏方结合，从“服用”走向“享用”，既是对传统的尊重，也是让更多人把养生变成容易坚持的生活习惯。
在社区与产业层面，守住诚信与品质、关注老幼的实际需要，比任何时髦的概念都更重要。把照顾身体、互助和勤劳放在日常里，便是对冬日最朴素的应对和准备。
经文：主是我的牧者，我必不致缺乏。《宰逋尔·诗篇 23:1》
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### English Translation
Title: Ningxia Goji Berries and Fresh Ideas for Winter Health
News Summary
On November 7 the 3rd Ningxia Goji Berry Wellness Festival opened at the Bairuixuan “Yin Hongzi” Goji Berry Estate. The event centered on “Goji + herbal tonic” and combined free Traditional Chinese Medicine (TCM) consultations, tastings of herbal tonics, and body‑type testing. Its goal is to move goji berries from a ordinary food ingredient to a modern health staple and to promote the idea of a “winter‑time health season.”
The venue featured an immersive experience area. The Ningxia Hui Autonomous Region’s TCM Hospital displayed several specialty herbal tonics, while Bairuixuan teamed up with Nanjing University of Chinese Medicine to launch three new, milder‑flavored goji‑based tonics. Free samples were offered, drawing a steady stream of visitors.
A special “Beginning‑of‑Winter” tonic was also unveiled, alongside a variety of wellness products such as nourishing soups, tea‑tonic drinks, and goji‑infused snack teas. Organizers emphasized that these tonics are warm, gentle, and unlikely to cause “heat” in the body—making them a good fit for the winter principle of “storing/holding” one’s health.
Bairuixuan says it plans to turn the estate into a goji‑centric “eco‑circle” that blends culture, art, healthy dining, and leisure. The festival is both a seasonal celebration and an important step toward linking the goji industry with the broader “big‑health + cultural‑tourism” movement.
Reflections & Inspiration
Winter reminds us to care for our bodies and keep to our daily rhythms. Traditional food‑therapy and modern research are not at odds; they often complement each other. By pairing goji berries with herbal tonics, the festival moves from “taking medicine” to “enjoying a healthful treat.” This both honors tradition and helps more people make healthy habits easy to keep.
At the community and industry level, honesty, quality, and meeting the real needs of the young and the elderly matter more than any trendy buzzword. When we place caring for our bodies, helping one another, and diligent work into everyday life, we are giving the simplest—and most faithful—preparation for the winter months.
Scripture
“The Lord is my shepherd; I shall not want.”
Psalm 23:1
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